Role Overview
- Create a robust marketing plan, working closely with key stakeholders.
- GTM strategy planning.
- Segment the market and develop a plan to acquire new clients using innovative online channels.
- Scaling up outbound & creating inbound strategy.
- Creating successful ABM campaigns.
- Experience with email automation tools like outreach.io and CRM tools like Salesforce.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email campaigns.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Must Have
- Willingness to work in high-paced startup environment.
- Experience working with early-stage startups and in martech/ecommerce domain.
- Strong attention to detail.
- Good organization and planning skills.
- Excellent written and verbal communications skills.
- Excellent attitude and desire to learn.
- Must have experience designing digital marketing, content marketing, SaaS product marketing strategies for startups.
Location of work: EST/PST (Remote)